Dolly Fundraiser and Other October Updates

October is a season of change

There are many things happening at Vienna, both behind the scenes and front and center. We added outdoor seating to our Maryville College location, opened a second location on the ORNL campus, and have been welcoming new staff at all locations. The changes keep on coming, and we're thankful you've been with us every step of the way.

La Armonia Hermosa|Guatemala

A new month means a new single origin spotlight!

This month, we bring you Guatemala La Armonia Hermosa. It is a medium roast with tasting notes of dried apricot, citrus, and graham cracker.

The name translates to "the beautiful harmony" - and it's earned. Through a long-standing relationship between these farming families and our sister company Deeper Roots Coffee, the producers here have gained access to better infrastructure, technical support, and the kind of pricing that makes growing coffee a sustainable lively hood.

Our Red Roaster Blend is here to stay a while longer.

It’s our signature fall roast, currently on the bar as our pour over offering. It pays homage to our founders roots, who started this company with a small red coffee bean roaster you can see in our downtown Maryville location. Read more about it in our previous blog.

Our Tribute to Dolly

Imagination Library Donation

Dolly Parton is an inspiration to us all in east Tennessee. We here at Vienna were saddened to hear of her passing, and wanted to do something to show our support to her and what she stood for. Dolly Parton started a foundation to help the literacy crisis in Tennessee 31 years ago, known as the Imagination Library. It started small, with just books to children born in her home county of Sevierville. Now it's expanded to include the entire United States and even some programs internationally. The Imagination Library has been providing children one free book a month from the time they are born until their 5th birthday.

We decided to raise funds for Dolly's Imagination Library. With our sales of The Dolly drink and Front Porch beans, we were able to raise $300. If you would like to learn more about this program or make your own donation, visit their website by clicking on the photo above.

La Armonia Hermosa - The Beautiful Harmony

The phrase La Armonia Hermosa translates as The Beautiful Harmony

This fine Guatemalan coffee grows in and around the village of Santa Maria de Jesus nestled high along a fertile volcano overlooking the Antigua Valley. The volcanic soil is well known in Guatemala for its rich agricultural value. Historically the small group of family farms in this region struggled to balance growing high-quality coffee and maintaining a livable wage. With the farming group that provides La Armonia Hermosa, farmers receive higher prices for their beans due to increased quality, marketability, and personal relationships with their buyers.

Santa Maria de Jesus, Guatemala

Santa Maria de Jesus, Guatemala

All of this exported coffee is hand sorted for size and defects to meet the highest specialty coffee standards. This allows you to enjoy “The Beautiful Harmony” of this coffee and offer these farmers economic sustainability along with an increased sense of pride in their product and community

Julio Cesar Cuy Xar is the leader of a group of family farmers in Santa Maria de Jesus providing the beans for La Armonia Hermosa. His coffee adventure began in 2005 exploring his aspirations for sustainable farming in his community. Julio is part of an emerging generation of farmers in his region. Increasing numbers of farmers are abandoning their land to migrate to larger cities, or even the USA, due to the coffee crisis across Guatemala. Julio strives to move beyond these mounting pressures and hold to a vision for improved stability by leading the partnership responsible for La Armonia Hermosa coffee. This vision is responsible for uniting more than twenty farmers within Santa Maria de Jesus. Julio and his son, Melvin, also run the local Beneficio (coffee processing plant).


We at Vienna partnered with Jamie and Les Stoneham of Deeper Roots Coffee. The pictures above feature highlights from our 2017 trip to Santa Maria de Jesus and our visit with Julio Cesar Cuy Xar at the farm and Beneficio.


Natural La Armonia Hermosa Bag

Experience the flavors of Santa Maria de Jesus with La Armonia Hermosa at Vienna Coffee Company


La armonia hermosa | home. (n.d.). La Armonia Hermosa. Retrieved September 9, 2021, from

Leutert, S. (2018, July 27). Why are so many migrants leaving Guatemala? A crisis in the coffee industry is one reason. Time.