Mission, Vision, and Values


Our Mission: To provide craft coffee that enriches the lives of customers and producers alike by providing an experience grounded in excellence and hospitality.

Our Vision: To be a market leader in craft coffee throughout the southeast by providing an excellent coffee experience built on:
•    Responsible sourcing from seed to cup
•    Creative commitment to home-made food offerings from farm to café
•    Personal hospitality in a welcoming, clean, comfortable environment
•    Comprehensive education and training for employees, wholesale clients, and customers
•    Enthusiastic embrace of innovations in technique, process, and products
•    Intentional creation of spaces designed to foster connection within neighborhoods where we locate
•    Committed community involvement that embraces/celebrates the distinctiveness of the locales where we operate
•    Sustainable practices in our economic, environmental, and relational interactions.”

Our Values:

Work Ethic

  • Pride in Work
  • Positive Attitude
  • Problem Solving

Generous Teamwork

  • Teamwork
  • Commitment
  • Generosity

Shared and Clear Communication

  • Clear Communication
  • Shared Vision
  • Clear Expectations

“Continuous Learning”

  • Continuous Learning
  • Excellence
  • Knowledge


  • Customer Satisfaction
  • Hospitality
  • Community Involvement