WEEKLY DEAL: new roaster

VCC is very excited to announce the new roaster we have been talking about so much is now up and running! Paul Maxwell (left) from US roasters came by the roastery on Monday and trained Erin, Melissa (bottom), and John on the new machine. This is perfect time for you to come into the roastery and see it in action. In fact, if you come and do a tour of the new roaster this week you will recieve a FREE 2oz. sample pack of your choice that was probably roasted from that exact roaster. Please bear with us for a couple weeks as we are still experimenting with the roaster's capabilities. But we'd love to have you come and visit! You can call (865.681.0517) or email us at mary@viennacoffeecompany.com if you are interested in a tour!

Coffee Vocab: AROMA


While tasting coffee one of the descriptor words is Aroma. But what exactly is aroma??

The bouquet of coffee plays a large part in perception of flavor; the olfactory nerve registers "dry aroma" through the nose and "wet aroma" through the back of the mouth as you taste.

For example if you were to drink Vienna Coffee Company's Ethiopian Longberry Harrar Horse you might be surprised by the aroma. It smells like you've just cut open a blueberry muffin with fruity, wine-like notes. Also, La Armonia Hermosa has light floral aroma, sweet chocolate, medium body and notes of spice in the finish.

This picture is from a tasting in Guatemala of our La Armonia Hermosa Coffee. If you will notice the man the on the left is smelling the coffee before he drinks it to get the full aroma "dry aroma" of the coffee.

New roaster is so close we can taste it... er smell it...

We are getting everything set up: smoke stack, gas, electricity, conveyor, etc. There's a lot of work that goes into setting up a new 35 kilo roaster. We are still very excited to have it finally up and running. We are now just putting up the final touches onto the roaster, and by the first of February it will be fully functioning! We'd love to have you come and visit and see the new capabilities. Here are some pictures to tide you over until you see the real deal at the roastery.