Coffee Vocab: AROMA


While tasting coffee one of the descriptor words is Aroma. But what exactly is aroma??

The bouquet of coffee plays a large part in perception of flavor; the olfactory nerve registers "dry aroma" through the nose and "wet aroma" through the back of the mouth as you taste.

For example if you were to drink Vienna Coffee Company's Ethiopian Longberry Harrar Horse you might be surprised by the aroma. It smells like you've just cut open a blueberry muffin with fruity, wine-like notes. Also, La Armonia Hermosa has light floral aroma, sweet chocolate, medium body and notes of spice in the finish.

This picture is from a tasting in Guatemala of our La Armonia Hermosa Coffee. If you will notice the man the on the left is smelling the coffee before he drinks it to get the full aroma "dry aroma" of the coffee.

New roaster is so close we can taste it... er smell it...

We are getting everything set up: smoke stack, gas, electricity, conveyor, etc. There's a lot of work that goes into setting up a new 35 kilo roaster. We are still very excited to have it finally up and running. We are now just putting up the final touches onto the roaster, and by the first of February it will be fully functioning! We'd love to have you come and visit and see the new capabilities. Here are some pictures to tide you over until you see the real deal at the roastery.



WEEKLY DEAL: Chinese New Year


HAPPY CHINESE NEW YEAR! Did you know...
The origins of the Chinese New Year celebrations were born out of fear and myth. Legend spoke of the wild beast Nien (which also is the word for "year") that appeared at the end of each year, attacking and killing villagers. Loud noises and bright lights were used to scare the beast away, and the Chinese New Year celebrations were born.


If you can answer this statement by responding on the blog or telling an employee at the roastery you will receive a free tea bag from Harney & Sons.

In 2009, Chinese New Year is the year of the ________. (example... dog, rat, monkey, etc.)