New Summer Merch at Vienna

☀️ Summer Merch Has Landed at Vienna Coffee Co.

Summer is officially here, and so is our new lineup of seasonal merch! Whether you're gearing up for early morning hikes, lazy lake days, or afternoons spent sipping cold brew on the porch, we’ve got you covered with gear made for coffee lovers on the move.

Meet the Collection:

Surf Hat
$25.00

Explore urban style with the Surf Hat. Made from lightweight 100% recycled nylon, this mid-profile snapback features a flat peak and mesh structure support. Enhanced with a unique matte nylon rope detail at the crown for distinctive, modern appeal.

VCC Logo Tee - 100% Recycled Materials
$25.00

Made with 60% post-industrial cotton and 40% post-consumer plastic, this eco-conscious tee is part of a 10-mile HyperLocal supply chain in El Salvador—dramatically reducing carbon emissions from transportation. Exceptionally soft, durable, and sustainably made, it supports fair wages for local workers and is produced in facilities largely powered by solar energy. A comfortable choice that looks good and does good.

Bear v. Hiker Mug
$14.00

Our Bear vs. Hiker Stacking Mug brings a bit of outdoor fun to your morning ritual. Whether you’re trailhead-bound or just sipping from the porch. Featuring playful artwork of a escapee hiker, and on the other side a bear washing down it’s meal with a cup of coffee, this mug captures the feud between caffeine-fueled hikers and curious bears.

With its classic mid-century silhouette and stackable design, this 8 oz porcelain mug looks great solo or stacked with a friend. It’s printed in forest green with “Maryville, Tennessee” on one side and a Vienna Coffee Co. bear on the other, and our slogan “Great coffee is an adventure” stamped inside for an extra bit of charm

Firefly Tee
$25.00

Our VCC Firefly Tee features a soft, lightweight fabric blend in a vibrant green hue with a classic unisex fit. On the front chest, you’ll find a simple “VCC Est. 2001” mark. The back has an illustrated firefly with topographical pattern-filled wings and the bold “Vienna Coffee Co.” emblem, proudly placing us in Maryville, Tennessee.

Whether you're sipping a pour over on the porch or catching fireflies at dusk, this tee is your go-to for comfort and creativity.

Red Roaster Coffee Rub
$10.00

Red Roaster Coffee Rub offers the perfect new addition to your kitchen pantry! Vienna Coffee Co. is partnering with Simpson Meats, our local purveyor of fine meats, for your new go-to meat rub. This delightful rub stars our Red Roaster Coffee Blend and offers the perfect balance of savory and sweet with delicious coffee notes. The coffee adds a deep earthiness to the spice combination, enhancing the meat without being overwhelming.

This rub pairs perfectly with Simpson’s Angus beef tenderloins. However, it is versatile enough to pair with other meats as well. Whether you are cooking a cut low & slow or searing hot & fast, Red Roaster Coffee Rub will quickly become your go-to for meat seasoning.


Why We Made This

We believe great coffee deserves great company, and that includes the gear you use and wear every day. Our summer merch is designed with intention: durable, sustainable materials, thoughtful partnerships, and nods to the place we call home.

Quantities are limited and this collection won’t stick around forever. Shop online or visit us in-store to grab your favorites before they’re gone!


AT VIENNA COFFEE COMPANY…

Our dedication to ensuring that we are a market leader in craft coffee throughout the southeast dictates that we apply the same critical scrutiny used for our complete coffee lineup to any product we offer. 

This commitment demonstrates our continued pursuit to provide craft coffee that enriches the lives of customers and producers alike by providing an experience grounded in excellence and hospitality. We custom pick our green coffee beans from regions across The Coffee Belt and always seek responsible sourcing from seed to cup.

Our roasting team ensures each bean varietal is roasted according to its characteristics to enhance its peak flavors. Vienna Coffee Company goes further by evaluating each varietal harvest through coffee cuppings to evaluate and adjust its roasting profile.

Explore our complete line of coffees online or stop by the Coffee House and let our baristas do the brewing for you. We hope that exploring what we offer (whether its organic, single-origin, a VCC custom blend or your favorite flavored coffee) continues your journey in discovering that “Great Coffee is an Adventure”.